13 Best Pop-Up Plugins for WordPress to Boost Conversions
Looking to boost engagement and conversions on your WordPress site? Pop-ups can be a game-changer! Whether you’re aiming to grow your email list, promote special deals, or keep visitors updated on the latest news, pop-up plugins provide a simple and effective way to grab attention and drive results.
With the right pop-up plugin, you can seamlessly integrate forms, notifications, and promotions that enhance the user experience and increase your site’s performance.
In this article, we’ll guide you through some of the best pop-up plugins for WordPress, showcasing their key features, ease of use, and how they can help you achieve your marketing goals. Let’s explore these top pop-up solutions and see how they can take your website to the next level.
Key Features to Look for in the Best WordPress Pop-Up Plugins
User-Friendliness
It’s important to choose a pop-up plugin that is easy to use, especially if you’re not a developer. A plugin with a drag-and-drop builder, customizable templates, and an intuitive interface will save you time and make it easier to create and manage pop-ups.
Customization Options
Look for a plugin that allows you to customize the design and behavior of the pop-ups to match your website’s aesthetic. This includes options for colors, fonts, animations, and triggers. The more flexibility the plugin offers, the better you can tailor it to your needs.
Targeting and Triggers
Effective targeting and trigger options are key to ensuring your pop-ups reach the right audience at the right time. Look for a plugin that allows you to show pop-ups based on factors like user behavior, exit intent, page visits, or scroll depth.
Integration with Other Tools
Many pop-up plugins can integrate with email marketing platforms (like Mailchimp or ConvertKit) and CRM tools to help you capture leads and track conversions. Ensure the plugin integrates well with the tools you’re already using.
Mobile Responsiveness
Since a large portion of web traffic comes from mobile devices, it’s essential that your pop-ups are mobile-friendly. Choose a plugin that automatically optimizes pop-ups for different screen sizes to provide a seamless user experience across all devices.
Performance and Speed
A pop-up plugin should not slow down your website. Ensure that the plugin is lightweight and optimized for performance so it doesn’t negatively affect your site’s loading speed, which is important for both SEO and user experience.
Support and Updates
Having reliable support and regular updates is crucial when using any plugin. Look for a pop-up plugin that offers good customer support, thorough documentation, and regular updates to ensure compatibility with the latest version of WordPress.
A/B Testing and Analytics
For better results, it’s helpful to choose a pop-up plugin with A/B testing and analytics features. This allows you to test different designs, messages, and triggers to see what works best for your audience and optimize your pop-ups for higher conversion rates.
Pricing
Many pop-up plugins offer both free and premium versions. Consider your budget and evaluate whether the features offered by the free version are sufficient for your needs or if you need the advanced features provided by a paid version.
Security
Finally, make sure that the pop-up plugin you choose is secure and doesn’t introduce vulnerabilities to your website. Choose a well-established plugin that is regularly updated to prevent security risks.
Looking for the best pop-up plugins for your WordPress site?
Here are some top options to help you capture your visitors’ attention, grow your email list, and boost conversions with ease.
Check out these reliable pop-up plugins that can enhance user engagement, improve your site’s performance, and drive business growth!
1. OptinMonster
OptinMonster is one of the most popular and comprehensive pop-up plugins for WordPress. It’s designed to help you grow your email list, reduce cart abandonment, and convert visitors into customers. OptinMonster offers a variety of customizable pop-up templates and advanced targeting options, making it suitable for both beginners and experienced marketers.
OptinMonster allows you to create pop-ups that engage visitors with exit-intent technology, timed displays, scroll triggers, and more. It also integrates seamlessly with email marketing services like Mailchimp, ConvertKit, and many others, allowing you to automate your lead generation process. The plugin also includes powerful A/B testing tools and detailed analytics to help you optimize your campaigns for better performance.
Features:
- Exit-intent pop-ups
- Drag-and-drop builder
- Advanced targeting and triggers (e.g., time on page, scroll depth)
- A/B testing and conversion analytics
- Integration with popular email marketing platforms
- Mobile optimization
- On-site retargeting
Plans:
- Basic Plan: $9/month
- Plus Plan: $19/month
- Pro Plan: $29/month
- Growth Plan: $49/month
OptinMonster offers a 14-day free trial for all plans, so you can test its features before committing to a subscription.
2. Popup Maker
Popup Maker is a powerful and flexible pop-up plugin for WordPress. It allows you to create a variety of pop-ups, including modal pop-ups, slide-ins, and banners. With an easy-to-use interface, Popup Maker gives you full control over your pop-up design, triggers, and targeting rules. It’s suitable for those who need a customizable pop-up plugin without any advanced coding knowledge.
The plugin offers strong integration with other WordPress plugins and can be used to create subscription forms, promotional banners, or even simple alerts. You can set triggers like clicks, page views, time spent on page, and more. Popup Maker also supports WooCommerce and email marketing services.
Features:
- Customizable pop-up designs
- Multiple pop-up types (modal, slide-in, etc.)
- Advanced targeting options
- WooCommerce support
- Cookie-based targeting
- Trigger actions based on user behavior
Plans:
- Free Plan: Available
- Popup Maker Pro: Starts at $87/year
3. Sumo
Sumo is a powerful pop-up and lead generation tool that helps businesses grow their email list and improve conversions. It offers a wide range of pop-up types, including welcome mats, scroll boxes, and traditional pop-ups. Sumo’s free plan includes essential pop-up features, while premium plans unlock more advanced options like A/B testing and analytics.
Sumo integrates well with various email marketing platforms, enabling businesses to easily capture and manage leads. It’s a great choice for users who want an easy-to-use pop-up plugin with basic features, and those who need more advanced marketing tools can upgrade to premium plans.
Features:
- Variety of pop-up styles (Welcome Mat, Scroll Box, etc.)
- Email capture forms
- A/B testing (Premium)
- Analytics and performance tracking
- Integration with email marketing services
- Easy-to-use drag-and-drop builder
Plans:
- Free Plan: Available
- Pro Plan: Starts at $39/month
4. Bloom
Bloom by Elegant Themes is a highly customizable pop-up and opt-in plugin for WordPress. It offers a variety of opt-in form types, including pop-ups, fly-ins, and inline forms. Bloom is known for its beautiful design options and integrations with various email marketing providers.
The plugin offers advanced targeting and trigger options to ensure your pop-ups appear to the right audience at the right time. Whether you want to capture emails, grow your list, or promote a product, Bloom offers the flexibility to create pop-ups tailored to your needs.
Features:
- Multiple opt-in form types (pop-ups, fly-ins, etc.)
- Advanced targeting options
- Customizable designs
- Integration with popular email marketing services
- A/B testing
- Mobile-responsive designs
Plans:
- Included with Elegant Themes membership: $89/year
5. Icegram
Icegram is a flexible pop-up plugin that offers both free and premium features to help increase conversions. It allows you to create various types of pop-ups, including lightbox pop-ups, slide-ins, and top or bottom bar notifications. Icegram is user-friendly, even for beginners, with a drag-and-drop interface for customizing your pop-ups.
The plugin supports multiple triggers such as exit intent, time delays, and scroll depth, making it easy to target specific segments of your audience. Icegram also integrates with email marketing tools, allowing you to build your list directly from your pop-ups.
Features:
- Multiple pop-up types (lightbox, slide-in, etc.)
- Advanced targeting and triggers
- Integration with email marketing services
- Customizable pop-up designs
- Analytics and tracking
- A/B testing (Premium)
Plans:
- Free Plan: Available
- Premium Plan: Starts at $97/year
6. MailOptin
MailOptin is a feature-rich WordPress plugin designed to boost your email list with pop-ups, opt-in forms, and more. It comes with a built-in email marketing platform, but you can also integrate it with services like Mailchimp and ConvertKit. The plugin is focused on conversions and provides various targeting and trigger options.
MailOptin allows you to create pop-ups that are not only visually appealing but also highly effective in capturing leads. It also includes options for A/B testing, so you can optimize your pop-ups for better performance.
Features:
- Pop-ups, slide-ins, and top bars
- Built-in email marketing tools
- A/B testing for pop-ups
- Advanced targeting options
- Integration with email marketing platforms
- Analytics and reporting
Plans:
- Free Plan: Available
- Premium Plan: Starts at $79/year
7. Ninja Popups
Ninja Popups is a user-friendly plugin that allows you to create engaging pop-ups, including opt-in forms, social sharing pop-ups, and exit-intent pop-ups. It comes with many pre-designed templates and a drag-and-drop editor, making customization easy for everyone.
The plugin supports a wide range of integrations, from email marketing tools to social media platforms. Ninja Popups also includes advanced targeting options, including targeting by device type and geographic location.
Features:
- Multiple pop-up types (email opt-ins, social sharing)
- Drag-and-drop editor
- Exit-intent pop-ups
- Social media integration
- Mobile-responsive pop-ups
- Integration with email marketing services
Plans:
- Regular License: $26 (one-time)
8. PopUp Builder
PopUp Builder is a simple yet powerful pop-up plugin that enables WordPress users to create various types of pop-ups. It includes support for lightbox, floating, and sticky pop-ups, and offers flexible targeting options to ensure your pop-ups appear at the right time.
PopUp Builder also supports integration with email marketing services, so you can use pop-ups to capture leads and grow your email list. Its easy-to-use interface makes it a great choice for those new to pop-up plugins.
Features:
- Lightbox, floating, and sticky pop-ups
- Integration with email marketing platforms
- Customizable design options
- Advanced targeting and triggers
- Easy-to-use interface
Plans:
- Free Plan: Available
- Pro Plan: Starts at $39/year
9. Poptin
Poptin is a versatile pop-up plugin designed to help increase conversions on your WordPress site. It offers multiple pop-up styles, including lightboxes, pop-ups on click, and fullscreen pop-ups. Poptin also supports a range of targeting options to show pop-ups based on user behavior.
The plugin integrates seamlessly with popular email marketing tools and offers easy-to-use customization features. It also provides detailed analytics and A/B testing to optimize your campaigns.
Features:
- Multiple pop-up styles (lightbox, fullscreen, etc.)
- Targeting based on user behavior
- Integration with email marketing tools
- A/B testing
- Analytics and performance tracking
Plans:
- Free Plan: Available
- Premium Plan: Starts at $15/month
10. WP Popups
WP Popups is a lightweight and fast pop-up plugin for WordPress that allows you to create beautiful pop-ups with ease. It supports multiple pop-up types, including modal, slide-in, and full-screen pop-ups, and offers advanced targeting options.
With WP Popups, you can customize pop-ups to match your website’s design and even add custom HTML. The plugin also integrates with major email marketing platforms to help you build your email list.
Features:
- Modal, slide-in, and full-screen pop-ups
- Customizable designs
- Integration with email marketing services
- Easy targeting options
- Custom HTML support
Plans:
- Free Plan: Available
- Pro Plan: Starts at $39/year
11. Hustle
Hustle is a pop-up plugin that offers various types of pop-ups and email opt-ins. It allows you to create beautiful pop-ups with ease using its intuitive drag-and-drop builder. Hustle also offers a variety of targeting options, including triggering pop-ups based on user behavior, time delays, or clicks.
The plugin integrates well with a wide range of email marketing platforms and also supports social sharing pop-ups, allowing you to grow your audience in multiple ways.
Features:
- Multiple pop-up types (email opt-ins, social sharing)
- Advanced targeting and triggers
- Drag-and-drop editor
- Integration with email marketing platforms
- Social media pop-ups
Plans:
- Free Plan: Available
- Pro Plan: Starts at $69/year
12. WP Subscribe Pro
WP Subscribe Pro is a simple pop-up plugin focused on email opt-ins and list-building. It allows you to create stylish pop-ups and integrates with email marketing services like Mailchimp, AWeber, and GetResponse. The plugin includes options for display timing, triggers, and targeting.
WP Subscribe Pro is lightweight, fast, and mobile-responsive, ensuring your pop-ups work seamlessly across all devices. It’s a great option for anyone looking to capture leads without any complicated features.
Features:
- Email opt-in pop-ups
- Integration with email marketing services
- Trigger and targeting options
- Mobile-responsive designs
- Lightweight and fast
Plans:
- Single Site License: $29/year
13. Elementor Pro (Popup Builder)
Elementor Pro includes a powerful pop-up builder that lets you create pop-ups alongside your website’s page designs. It offers a wide range of customizable pop-up templates and advanced display conditions to show pop-ups based on user behavior.
The pop-up builder is highly flexible, enabling you to create pop-ups for newsletters, promotions, or even contact forms. Elementor Pro’s seamless integration with its page builder makes it an excellent option for those already using Elementor for website design.
Features:
- Pop-ups integrated with Elementor page builder
- Fully customizable pop-up templates
- Advanced targeting and conditions
- Mobile-responsive designs
- Integration with email marketing platforms
Plans:
- Elementor Pro: $59/year
Best Free Pop-Up Plugins
When looking to add pop-ups to your WordPress site without breaking the bank, free pop-up plugins are a great option. These plugins offer essential features for creating effective pop-ups, such as customizable templates, simple triggers, and basic integrations.
Although free versions may lack some advanced features like A/B testing or detailed analytics, they can still be highly effective for small businesses or personal sites looking to grow their email list or promote offers.
Free pop-up plugins are easy to install and use, often with drag-and-drop builders that allow you to design and customize pop-ups with minimal effort. In this section, we’ll take a look at the top 5 free pop-up plugins that are popular among WordPress users. These plugins offer great functionality without any upfront cost, making them perfect for users just getting started with pop-up marketing.
| Plugin Name | Key Features | Active Installations | Price |
|---|---|---|---|
| Popup Maker | Customizable pop-up types, advanced targeting, triggers | 700,000+ | Free |
| Icegram | Multiple pop-up types, easy-to-use interface, mobile responsive | 100,000+ | Free |
| MailOptin | Opt-in forms, advanced targeting, A/B testing (Premium) | 10,000+ | Free |
| Poptin | Multiple pop-up styles, targeting based on user behavior | 10,000+ | Free |
| WP Popups | Customizable designs, easy targeting, integration with email marketing services | 10,000+ | Free |
Premium Pop-Up WordPress Plugins
For users looking to unlock advanced features and take their pop-up strategies to the next level, premium pop-up plugins offer robust tools that can drive higher conversions. Premium plugins typically come with powerful options such as A/B testing, detailed analytics, more advanced targeting features, and additional customization capabilities.
These premium features allow you to tailor your pop-ups for better engagement, optimized lead generation, and increased sales.
Paid pop-up plugins are ideal for businesses that want to scale their marketing efforts, offering extensive support, more design flexibility, and integrations with other platforms such as CRMs, social media, and payment gateways. In this section, we’ll highlight the top 5 paid pop-up plugins that offer a comprehensive set of features to supercharge your pop-up campaigns.
| Plugin Name | Key Features | Active Installations | Price |
|---|---|---|---|
| OptinMonster | Exit-intent pop-ups, A/B testing, advanced targeting, integrations with popular email marketing platforms | 1,000,000+ | Starts at $9/month |
| Ninja Popups | Drag-and-drop editor, exit-intent pop-ups, social media integration | 100,000+ | Starts at $26 (one-time) |
| Convert Plus | Multiple pop-up styles, targeting options, integrations, A/B testing | 30,000+ | Starts at $39/year |
| Hustle | Multiple pop-up types, social media integrations, email opt-ins, detailed targeting | 100,000+ | Starts at $69/year |
| Bloom | Beautiful designs, multiple opt-in form types, A/B testing, advanced targeting | 100,000+ | Included with Elegant Themes membership: $89/year |
Wrapping Up
Incorporating pop-ups into your WordPress site is a smart strategy for increasing conversions, boosting engagement, and building your email list. With a variety of plugins available, from free options to premium solutions, you can find the right tool to meet your needs.
By focusing on features like ease of use, customization, targeting, and integration with email marketing tools, you’ll be able to select the perfect pop-up plugin for your site.
When used correctly, pop-ups can enhance your marketing strategy, improve user experience, and drive business growth. Check out the plugins mentioned in this guide, and start using pop-ups to achieve your website’s goals.
FAQs
What is a pop-up plugin for WordPress?
A pop-up plugin for WordPress is a tool that allows you to create and display pop-ups on your website. These pop-ups can be used for various purposes such as capturing email subscriptions, promoting offers, or displaying important announcements.
Why should I use a pop-up plugin on my WordPress site?
Pop-up plugins help increase conversions by capturing attention at the right moment, allowing you to collect leads, promote sales, or engage visitors in a way that boosts interactions and business outcomes.
Are there free pop-up plugins available for WordPress?
Yes, there are several free pop-up plugins available for WordPress that provide essential features like customizable designs, triggers, and targeting options. These can be great for small businesses or personal websites.
What are the key features of a good pop-up plugin?
A good pop-up plugin should have customizable design options, advanced targeting and triggers, mobile responsiveness, easy integration with email marketing tools, and A/B testing capabilities for optimizing conversions.
Can pop-up plugins slow down my WordPress site?
Some pop-up plugins may impact site performance if not optimized properly. It’s essential to choose lightweight plugins and ensure they don’t affect page load speeds, as site speed is important for both user experience and SEO.
Do I need coding skills to use pop-up plugins?
No, most popular pop-up plugins for WordPress offer drag-and-drop builders and pre-designed templates, making it easy for users without coding experience to create and customize pop-ups on their sites.
Can pop-up plugins integrate with email marketing platforms?
Yes, most pop-up plugins integrate with popular email marketing platforms like Mailchimp, ConvertKit, and AWeber, allowing you to capture leads directly through your pop-ups and grow your email list.
How do I prevent pop-ups from becoming annoying to users?
To avoid annoying users, use targeting features like exit-intent triggers, delay pop-ups, or limit how often pop-ups appear for the same visitor. Ensuring your pop-ups are relevant and non-intrusive helps maintain a positive user experience.
Are pop-up plugins mobile-friendly?
Many pop-up plugins are designed to be mobile-responsive, ensuring that pop-ups display correctly on all devices. It’s important to check if the plugin you choose automatically adjusts for mobile users.
How do I choose the best pop-up plugin for my website?
The best pop-up plugin depends on your needs. Consider factors like the type of pop-ups you want (email capture, promotions, etc.), the ease of use, customization options, targeting features, and integration with your existing tools.